January 15, 2008 | Elevating Your Brand (Back to Past Events)

Create strong brands (psychographic segmentation, image campaigns). Brand image messaging, experiential/partnership marketing, brand extensions into new media platforms.

Location: Cool River Cafe, 4001 Parmer Lane, Austin, Texas 78727

Speaker:
Jennifer Dorian, SVP, Strategy and Brand Development (Turner Entertainment Networks TBS | TNT | TCM | Court TV, a TIME WARNER COMPANY)

Jennifer Dorian is senior vice president, strategy and brand development for Turner Entertainment Networks, which includes TBS, TNT, TCM and Court TV, and has been with the company for seven years. On the strength of her work with TNT and TBS, she was recently awarded a Brand Builders award from Multichannel News. Jennifer is now leading Turner Entertainment Networks' strategic business planning, brand development and portfolio management including a focus on innovation for the organization and exploration of extending the brands into new arenas and platforms.

Prior to joining TNT and TBS, Jennifer was director of strategic services for sports and leisure marketing at The Coca-Cola Company. In that capacity, Jennifer oversaw a portfolio of USA sponsorships, assessing proposals and evaluating brand alignment and potential returns on investments. Previously, Jennifer was manager of kids marketing for Pizza Hut, Inc., a division of PepsiCo and joined that company as assistant manager of new product development. In addition, she served as director of marketing for InfoVentures of Atlanta, a partnership of Cox Enterprises and BellSouth.

Jennifer holds a masters of business administration in marketing from the University of Texas and a bachelor of arts from Emory University. She serves on boards for the Georgia Campaign for Adolescent Pregnancy Prevention (G-CAPP), the Georgia Philharmonic and the Advisory Board for the American Marketing Associations' Atlanta Chapter.

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