December 13, 2007 | Customer Experiences That Build Great Brands (Back to Past Events)

In the digital world, all it takes is one underwhelming experience on a website to destroy your brand in a millisecond. Mike Appel will discuss examples of how leaders are differentiating their brands in surprising ways through great online sites - like AT&T, which is using a clever interactive video to reinvent itself from a phone company to in-home entertainment provider. The presentation will provide actionable advice for how to build your brand online through your customer experience.

Location: Cool River Cafe 4001 Parmer Lane Austin, Texas 78727

Speaker Bio:
Mike Appel is senior vice president and general manager of the Austin office of Avenue A | Razorfish. He manages the agency’s thriving South Central practice based in Austin and is the acting client partner for the agency’s Dell relationship. Over the past seven years, Mike has led an exciting array of client projects from online marketing campaigns to redesigning complex ecommerce platforms. Throughout his career at Avenue A | Razorfish, Mike and his client teams have found great success bringing innovative technology and marketing solutions to address the demands of the digital consumer. Prior to joining Avenue A | Razorfish in 1999, Mike held senior management positions within the Customer Relationship Management group of Andersen Consulting in Dallas. Mike holds both a BBA and MPA from the University of Texas at Austin.