Upcoming Events (View Past Events)
Austin AMA offers its members monthly speaker luncheons, educational workshops, a quarterly High-Tech Breakfast and fun networking events throughout the year. Our programming slate is designed to represent the disciplines, needs and interests of our members to directly and positively impact the Austin Community.
We encourage you to attend. Feel free to contact our VP of Programs, Jaweed Metz, for more information, questions or to suggest an event at: programs@austinama.org
May 15, 2008 | 11:30 AM - 1:00 PM
Event: How to Build a Business in the Rise of Social Media
Social media is taking the market by storm and its adoption is growing exponentially. Whether you're an internal marketer, agency, consultant or business owner, in this presentation you'll learn about the current landscape of social media and how to build a business around this new and exciting phenomenon. You'll learn key strategies of how to create a dynamic two-way communication between customer and company and how to launch a social media relations campaign, understand the risks/challenges of social media that will help foster long term, profitable relationships that can be used as part of your overall marketing mix.
Speaker Bio: Sam Decker, CMO, BazaarVoice
Sam Decker has spent his career as a marketing leader in startups, as a consultant and recently for Dell -- maximizing marketing, technology and online business results. As Senior Manager of Dell Consumer eBusiness for four years, Sam drove 4x growth in online conversion rates and consumer online sales of over $3 billion. Sam launched Dell's Consumer CRM & Segmentation team, improving processes for sales call routing, direct mail, email, and customer experience.
Today, Sam is Chief Marketing Officer for Bazaarvoice (www.bazaarvoice.com), a company that provides social commerce solutions to major multi-channel brands such as Dell, Sears, Macy's and The Home Depot and is responsible for leading Bazaarvoice's corporate marketing, PR and product strategy.
Sam is a Six SigmaGreen Belt, but a lifelong student of continuous marketing improvement through statistical analysis and creativity. He is also author of "301-do-it-yourself Marketing Ideas" and "How to Market with Computer User Groups."
Sam holds a bachelor of sciences degree in business marketing management from California Polytechnic University, San Luis Obispo, California. He enjoys basketball, water-skiing, reading, movies, and any activity with his family.
Sam Decker is a recognized expert in eCommerce, word of mouth marketing, and direct marketing. Decker is a frequent speaker at industry events, author of a "Top 25" marketing blog (www.deckermarketing.com) and two books on word of mouth marketing.
Location: Cool River Cafe 4001 Parmer Lane Austin, TX 78727
Prices:
Members with RSVP $25.00
Non-members with RSVP $40.00
Student members with RSVP $25.00
Members without RSVP $35.00
Non-members without RSVP $50.00
Student members without RSVP $35.00
Register: Registration
Affiliate Events
Have an event you want us to know about? Email us at communications@austinama.org or use the contact form on our contact page and send care of Kyle Woolsey. Please include the name, date, time and location of the event as well as a small description. Don't forget to include a contact name and phone number just in case we have any questions!